Joe Edelman: The Art of Seeing - February 16, 2021

Success in Photography is in the Details

Join Lancaster Photography Association as we welcome Joe Edelman as our guest speaker: Tuesday, February 16th at 6:00 p.m.

We all want to make great photographs. Yet our best efforts often fall short of our aspirations. We followed the rules, we lit it right, we exposed it right, posed it right, composed it right, processed it right…but too often something is missing. The image just doesn’t have the impact that we had hoped for.

This is a fun and thought-provoking talk that will explain the science behind “seeing” and why humans are so bad at seeing details. Using a combination of science, psychology, art, and humor, Joe will demonstrate how personal perspective and attention to detail, as opposed to RULES, will separate the good from the great.

The presentation includes videos as well as a demonstration that will show how you can dramatically improve your photographs, whatever the subject matter, by improving your ability to “see.”

What you will learn:

  • Why is it so hard to “see” all the details in real time? We will look at the science behind why humans struggle with details.
  • How to take great photographs without paying attention to RULES.
  • The importance of FAILURE to improving as a photographer.
  • Joe's TOP 18 TIPS for improving your ability to “SEE”.
  • … and much more!

Zoom Info:
Meeting ID: 891 2018 0676
Passcode: 720109

About Joe Edelman....

Joe Edelman PortraitJoe Edelman is an award-winning Olympus Visionary photographer and photo educator!  His primary subject: Beautiful people!

His educational mission: “To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs.”

He takes great pride in sharing his experience to motivate and educate new and experienced photographers all over the world via his popular YouTube Channel: Photo Joe Edelman. (

Joe has earned a reputation as a lively and popular presenter at photography conferences, dealer events, camera clubs and photography workshops across the United States. He has been a featured speaker at events like WPPI, PhotoPlus, ImagingUSA, Shutterfest, ClickCon, Pixel Photo Fest, Out of Chicago, Carolina Photo Expo, FCCC, SWMCCC and numerous others. He has also served as an adjunct professor teaching about Creativity at Muhlenberg College in Allentown, PA and Photography at Northampton County Community College in Monroe, PA.

His work is featured frequently on well-known photography blogs including Fstoppers, DIYPhotography, PetaPixel, Lifehacker, ISO1200, Shutterbug and LensVid among others.  He has been profiled in Good Light!, CameraCraft and Olympus Passion Magazines to name a few.

In addition to the Olympus Visionary team, he is a member of the Tether Tools Pro Team, a Delkin Devices Image Maker, a Photoflex Light Leader and a featured photographer by Savage Universal.

In addition to hosting his own weekly photography podcast: TOGCHAT Live (, Joe has been a guest on This Week in Photo, Small Camera Big Picture, Shutters Inc. and Fotofacts.

Joe's career has spanned five decades, from his start as a newspaper photojournalist to his work today photographing all types of people.  His work has been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, Shape, Olympus Passion, CameraCraft and Good Light! Magazine to name but a few. He has been called upon to complete assignments for both the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.

Along with his incredible wife and two four legged kids, Joe is based in Allentown, Pennsylvania.

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